Hyunju Shin, Georgia Southern University, USA
Yuan Li, Georgia Southern University, USA
The Advertising and IMC track seeks papers intended to advance theory and practice in the fields of advertising, media, and marketing communications. Potential topics of interest include but are not limited to advertising effectiveness, persuasion and social influence studies, social media and interactive marketing, advertising and IMC in global settings, ethical issues, methodological issues, and current issues in advertising and IMC.
Nina Krey, Rowen University, USA
Graeme McLean, University of Strathclyde, UK
Jennifer Barhorst, College of Charleston, USA
The AI & AR track invites submissions which explore opportunities and challenges introduced by new technologies in marketing such as Artificial Intelligence (AI), Augmented Reality (AR), and
Virtual Reality (VR). Papers relating to topics including how new technologies and machine learning enable marketers to deliver enhanced experiences, improve customer relationships, engage
customer senses and add value to firms and consumers alike are of particular interest.
Haya Ajjan, Elon University, USA
Dana Harrison, East Tennessee State University, USA
The Big Data, Marketing Analytics and Research Methods track invites research focused on machine learning, measurement techniques and advanced research methodologies related to marketing. Research that explores novel approaches to areas such as, but not limited to, big data, text mining, recommender systems analytics, supervised and unsupervised learning, social network analytics, and deep learning computing. In particular, this track aims to advance our understanding of available analytical methods and their potential impact on performance within marketing.
Kevin Shanahan, Mississippi State University, USA
Michael Breazeale, Mississippi State University, USA
We invite papers studying the analysis and planning of (1) product and brand management overall and the combination and coordination of the different elements of the go-to-market strategy and (2) how products and brands are positioned in the market, how the brand helps create a relationship or a connection between a company’s product and the perception of the customer, and how it can help to fulfill customer expectations and generate consistent customer satisfaction.
Steffen Jahn, University of Oregon, USA
Marcel Lichters, Otto-von-Guericke University Magdeburg, Germany
The consumer behavior track invites papers which aim to contribute to the general understanding of consumers. If your work relates to topics such as consumer decision-making, consumer perception, brand relationships, user/customer experience, collective and collaborative aspects of consumption, social influence, self-regulation, or similar topics, this is the right track for your work. All methods that allow study of consumption in a scientifically rigorous way are welcome.
Nicole Hess, Ludwig-Maximillians University Munich, Germany
Sebastian Schubach, University of Passau, Germany
The Track “Consumers in the Age of the Internet” invites papers which contribute to the understanding of how digital technologies change and shape consumer behavior in the realm of the Internet. Your work relates to human-technology interactions, the consequences of digital technologies such as personalization technologies, artificial intelligence, virtual reality, or smart devices on consumer decision making? Then, regardless of methodology, submitting to this track is your right decision.
Kirk Plangger, King's College London, UK
Matteo Montecchi, King's College London, UK
The Digital Marketing track invites submissions that involve broadly digital technology mediating consumers and/or brand interactions, which includes research on consumer data, robotics, AI, deepfakes, privacy concerns, fake news, data security, digital influencers, blockchain, gamification techniques, digital engagement, online nudging, alternative realities (VR, AR, MR), wearables, etc. We are interested in conceptual and review papers, as well as those with traditional (qualitative, quantitative) and new (text-mining or big data analyses) methods.
McDowell Porter III, California State University Fresno, USA
Aberdeen Leila Borders, Kennesaw State University, USA
The Diversity and Inclusion track invites submissions that broadly address the impact of underrepresented individual and group differences in marketing. In addition, papers that explore conceptualizations, theories, and mechanisms to engage actively and include marginalized communities are welcomed. Topics can include minority consumers and firms, consumers at the bottom of the pyramid, ethnic/language/religious/cultural/geographic/political differences, women, LBGTQ+, ageism, physical ability, mental health, educational attainment, etc.
Nicolas Zacharias, Martin-Luther-Universität Halle-Wittenberg, Germany
Ad de Jong, Copenhagen Business School, Denmark
The innovation and new product development track invites papers which aim to contribute to the effective design and implementation of innovation efforts in organizations as well as market-related outcomes of new products, preferably based on quantitative empirical methods. In addition to general topics at the core of the field, we encourage to submit interdisciplinary research at the intersection to technology and innovation management, entrepreneurship, and information systems.
Lacramioara Radomir, Babes-Bolyai University, Romania
Aliakbar Jafari, University of Strathclyde Glasgow, UK
This track invites conceptual and empirical papers that make novel contributions to different areas of scholarship in international marketing, global marketing, or marketing in cross-cultural and multicultural contexts. Papers that tap into emerging areas of research and are transformative, impactful and relevant to pressing issues in society at large (i.e., beneficial to multiple stakeholders) are particularly welcomed. Topics may include, but not limited to, internationalization theories; countering the threats of global, regional, and international uncertainties; branding and so forth.
Adam Mills, Loyola University Chicago, USA
Narongsak (Tek) Thongpapanl, Brock University, Canada
The goal of the Marketing Pedagogy and Education track is to explore the art and science of educating, and to provide a forum for furthering ideas and discussion about evidence-based teaching practice. This track features theory and research to improve instruction and the student learning experience, including but not limited to: course design, accreditation, student learning, innovative assignments, group work, grading, course evaluations, technology, graduate/executive education or online learning.
Sascha Raithel, Freie Universität Berlin, Germany
Manfred Schwaiger, Ludwig-Maximilians University Munich, Germany
The Marketing Strategy track welcomes papers portraying and analyzing approaches that help companies in achieving sustainable competitive advantages. This may include (but is not limited to) companies' activities for attracting prospective customers and fostering the loyalty of the existing customer base, promising measures to increase brand value, and, more general, appropriate concepts for balancing between diverging stakeholder interests.
Willy Bolander, Florida State University, USA
Corrine Novell, Pepperdine University, USA
The personal selling and sales management track invites papers that address important and/or emerging topics in sales and related fields such as influence, persuasion, and leadership (that could potentially be applied in sales settings). All methods are welcome - survey, secondary, modeling, experiments, and qualitative. If your work contributes to understanding how people influence, persuade, or lead others in professional environments, this is the right track for you!
Dhruv Grewal, Babson College, USA
Abhijit Guha, University of South Carolina, USA
This track approaches marketing through the lens of price, perceived value, and valuation. Topics appropriate for this track include, but are not limited to the following: pricing strategies, revenue mechanisms, and psychological aspects of pricing. The track is agnostic as regards methodology.
Jeremy Kees, Villanova University, USA
Scot Burton, University of Arkansas, USA
Craig Andrews, Marquette University, USA
The Public Policy, Sustainability and Social Responsibility track invites papers that address issues at the intersection of marketing practice and government policy. Papers with public policy and/or consumer welfare implications are appropriate for this track. Examples of relevant topics include but are not limited to regulation, privacy, warnings/disclosures, health care, and vulnerable populations. The COVID-19 pandemic has raised many public health issues, and submissions in this area are particularly encouraged.
Carol Esmark Jones, University of Alabama, USA
Stacey Robinson, University of Alabama, USA
Retailing is characterized by products and services, pricing, supply chains and distribution channels, frontline employees and AI, customer experience, and relationships. This track invites innovative research on emerging issues facing retailers (online and/or offline) and the consumers they serve.
Sabine Benoit, University of Surrey, UK
Tobias Schäfers, Copenhagen Business School, DEN
We invite submissions focused on explaining marketing phenomena in the broad service context. Both empirical investigations and conceptual works are highly welcome. Examples of topics include, but are not limited to, the effects of technology on service delivery, servitization, service innovation, services in the sharing economy, customer experience in services, customer misbehavior, and transformative service research.
Gerrit Cziehso, University of Münster, Germany
Ann-Kristin Kupfer, University of Münster, Germany
This track welcomes conceptually and scientifically rigorous papers that address important and interesting topics on social media and digital marketing. Topics may include (but are not limited to) the digital lifestyle, social media addiction, online firestorms, virality, online communities, influencer marketing, bots & AI, and transformative marketing.
Altaf Merchant, University of Washington - Tacoma, USA
Mathieu Kacha, University of Lorraine, France
Lauren Beitelspacher, Babson College, USA
Joe Hair, University of South Alabama, USA
Marko Sarstedt, Otto-von-Guericke University Magdeburg, Germany
Greg Marshall, Rollins College, USA
O.C. Ferrell, Auburn University, USA
Raj Agnihotri, Iowa State University, USA
Ritesh Saini, University of Texas Arlington, USA