Mary Kay Inc. Doctoral Dissertation

Raj Agnihotri, Iowa State University, USA

Ritesh Saini, University of Texas Arlington, USA


Please find further information about the competition in the document below!

Advertising and IMC

Hyunju Shin, Georgia Southern University, USA

Yuan Li, Georgia Southern University, USA


The Advertising and IMC track seeks papers intended to advance theory and practice in the fields of advertising, media, and marketing communications. Potential topics of interest include but are not limited to advertising effectiveness, persuasion and social influence studies, social media and interactive marketing, advertising and IMC in global settings, ethical issues, methodological issues, and current issues in advertising and IMC.

Artificial Intelligence and Augmented Reality

Nina Krey, Rowen University, USA

Graeme McLean, University of Strathclyde, UK

Jennifer Barhorst, College of Charleston, USA


The AI & AR track invites submissions which explore opportunities and challenges introduced by new technologies in marketing such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR). Papers relating to topics including how new technologies and machine learning enable marketers to deliver enhanced experiences, improve customer relationships, engage customer senses and add value to firms and consumers alike are of particular interest.

Big Data, Marketing Analytics and Research Methods

Haya Ajjan, Elon University, USA

Dana Harrison, East Tennessee State University, USA


The Big Data, Marketing Analytics and Research Methods track invites research focused on machine learning, measurement techniques and advanced research methodologies related to marketing. Research that explores novel approaches to areas such as, but not limited to, big data, text mining, recommender systems analytics, supervised and unsupervised learning, social network analytics, and deep learning computing. In particular, this track aims to advance our understanding of available analytical methods and their potential impact on performance within marketing.  

Branding and Brand Management

Kevin Shanahan, Mississippi State University, USA

Michael Breazeale, Mississippi State University, USA


We invite  papers studying the analysis and planning of (1) product and brand management overall and the combination and coordination of the different elements of the go-to-market strategy and (2) how products and brands are positioned in the market, how the brand helps create a relationship or a connection between a company’s product and the perception of the customer, and how it can help to fulfill customer expectations and generate consistent customer satisfaction.

Consumer Behavior

Steffen Jahn, University of Oregon, USA

Marcel Lichters, Otto-von-Guericke University Magdeburg, Germany


The consumer behavior track invites papers which aim to contribute to the general understanding of consumers. If your work relates to topics such as consumer decision-making, consumer perception, brand relationships, user/customer experience, collective and collaborative aspects of consumption, social influence, self-regulation, or similar topics, this is the right track for your work. All methods that allow study of consumption in a scientifically rigorous way are welcome.

Consumers in the Age of The Internet

Nicole Hess, Ludwig-Maximillians University Munich, Germany

Sebastian Schubach, University of Passau, Germany


The Track “Consumers in the Age of the Internet” invites papers which contribute to the understanding of how digital technologies change and shape consumer behavior in the realm of the Internet. Your work relates to human-technology interactions, the consequences of digital technologies such as personalization technologies, artificial intelligence, virtual reality, or smart devices on consumer decision making? Then, regardless of methodology, submitting to this track is your right decision.  

Digital Marketing

Kirk Plangger, King's College London, UK

Matteo Montecchi, King's College London, UK


The Digital Marketing track invites submissions that involve broadly digital technology mediating consumers and/or brand interactions, which includes research on consumer data, robotics, AI, deepfakes, privacy concerns, fake news, data security, digital influencers, blockchain,  gamification techniques, digital engagement, online nudging, alternative realities (VR, AR, MR), wearables, etc. We are interested in conceptual and review papers, as well as those with traditional (qualitative, quantitative) and new (text-mining or big data analyses) methods.

Diversity and Inclusion

McDowell Porter III, California State University Fresno, USA

Aberdeen Leila Borders, Kennesaw State University, USA


The Diversity and Inclusion track invites submissions that broadly address the impact of underrepresented individual and group differences in marketing.  In addition, papers that explore conceptualizations, theories, and mechanisms to engage actively and include marginalized communities are welcomed.  Topics can include minority consumers and firms, consumers at the bottom of the pyramid, ethnic/language/religious/cultural/geographic/political differences, women, LBGTQ+, ageism, physical ability, mental health, educational attainment, etc.

Innovations and New Product Development

Nicolas Zacharias, Martin-Luther-Universität Halle-Wittenberg, Germany

Ad de Jong, Copenhagen Business School, Denmark


The innovation and new product development track invites papers which aim to contribute to the effective design and implementation of innovation efforts in organizations as well as market-related outcomes of new products, preferably based on quantitative empirical methods. In addition to general topics at the core of the field, we encourage to submit interdisciplinary research at the intersection to technology and innovation management, entrepreneurship, and information systems.

International Marketing

Lacramioara Radomir, Babes-Bolyai University, Romania

Aliakbar Jafari, University of Strathclyde Glasgow, UK


This track invites conceptual and empirical papers that make novel contributions to different areas of scholarship in international marketing, global marketing, or marketing in cross-cultural and multicultural contexts. Papers that tap into emerging areas of research and are transformative, impactful and relevant to pressing issues in society at large (i.e., beneficial to multiple stakeholders) are particularly welcomed. Topics may include, but not limited to, internationalization theories; countering the threats of global, regional, and international uncertainties; branding and so forth. 

Marketing Pedagogy and Education

Adam Mills, Loyola University Chicago, USA

Narongsak (Tek) Thongpapanl, Brock University, Canada


The goal of the Marketing Pedagogy and Education track is to explore the art and science of educating, and to provide a forum for furthering ideas and discussion about evidence-based teaching practice. This track features theory and research to improve instruction and the student learning experience, including but not limited to: course design, accreditation, student learning, innovative assignments, group work, grading, course evaluations, technology, graduate/executive education or online learning. 

Marketing Strategy

Sascha Raithel, Freie Universität Berlin, Germany

Manfred Schwaiger, Ludwig-Maximilians University Munich, Germany


The Marketing Strategy track welcomes papers portraying and analyzing approaches that help companies in achieving sustainable competitive advantages. This may include (but is not limited to) companies' activities for attracting prospective customers and fostering the loyalty of the existing customer base, promising measures to increase brand value, and, more general, appropriate concepts for balancing between diverging stakeholder interests.

Personal Selling and Sales Management

Willy Bolander, Florida State University, USA

Corrine Novell, Pepperdine University, USA


The personal selling and sales management track invites papers that address important and/or emerging topics in sales and related fields such as influence, persuasion, and leadership (that could potentially be applied in sales settings). All methods are welcome - survey, secondary, modeling, experiments, and qualitative. If your work contributes to understanding how people influence, persuade, or lead others in professional environments, this is the right track for you!


Dhruv Grewal, Babson College, USA

Abhijit Guha, University of South Carolina, USA


This track approaches marketing through the lens of price, perceived value, and valuation. Topics appropriate for this track include, but are not limited to the following: pricing strategies, revenue mechanisms, and psychological aspects of pricing. The track is agnostic as regards methodology.

Public Policy, Sustainability and Social Responsibility

Jeremy Kees, Villanova University, USA

Scot Burton, University of Arkansas, USA

Craig Andrews, Marquette University, USA


The Public Policy, Sustainability and Social Responsibility track invites papers that address issues at the intersection of marketing practice and government policy. Papers with public policy and/or consumer welfare implications are appropriate for this track. Examples of relevant topics include but are not limited to regulation, privacy, warnings/disclosures, health care, and vulnerable populations. The COVID-19 pandemic has raised many public health issues, and submissions in this area are particularly encouraged.  

Retailing and Omni-Channel

Carol Esmark Jones, University of Alabama, USA

Stacey Robinson, University of Alabama, USA


Retailing is characterized by products and services, pricing, supply chains and distribution channels, frontline employees and AI, customer experience, and relationships. This track invites innovative research on emerging issues facing retailers (online and/or offline) and the consumers they serve.

Services Marketing

Sabine Benoit, University of Surrey, UK
Tobias Schäfers, Copenhagen Business School, DEN


We invite submissions focused on explaining marketing phenomena in the broad service context. Both empirical investigations and conceptual works are highly welcome. Examples of topics include, but are not limited to, the effects of technology on service delivery, servitization, service innovation, services in the sharing economy, customer experience in services, customer misbehavior, and transformative service research.

Social Media Marketing

Gerrit Cziehso, University of Münster, Germany

Ann-Kristin Kupfer, University of Münster, Germany


This track welcomes conceptually and scientifically rigorous papers that address important and interesting topics on social media and digital marketing. Topics may include (but are not limited to) the digital lifestyle, social media addiction, online firestorms, virality, online communities, influencer marketing, bots & AI, and transformative marketing.  

Doctoral Colloquium

Altaf Merchant, University of Washington - Tacoma, USA

Mathieu Kacha, University of Lorraine, France

Special Session Submission

Lauren Beitelspacher, Babson College, USA

Joe Hair, University of South Alabama, USA

Marko Sarstedt, Otto-von-Guericke University Magdeburg, Germany

Special 50th Anniversary Track

Celebrating Marketing's History

Greg Marshall, Rollins College, USA

O.C. Ferrell, Auburn University, USA

Special 50th Anniversary Track

The Future of Marketing